Successful sales people know that objections can be overcome by emphasizing benefits of the product. There are many benefits associated with credit insurance:

• Pays off the loan if the borrower should die.

  "Mr./Mrs. Borrower, yes, the cost of the loan protection package is added to your monthly payment. But remember that if you or your husband/wife should die, the loan would be paid. It would be one less thing for you to worry about at a difficult time in your life."

• Makes the monthly payment if the borrower should become disabled.

  "Mr./Mrs. Borrower, if you should become disabled, even from a car accident, and couldn't go to work for a few months, the disability insurance would make your monthly payments until you returned to work."

• Added protection for a family if the borrower should die or become disabled.

  "With the loan protection package, your family will be protected if you should die or become disabled."

• May protect a borrower's credit rating. If the borrower should become disabled and unable to make the monthly payments, the disability insurance will make the monthly payments. The borrower's credit rating will not be jeopardized.

  "Mr./Mrs. Borrower, if you are concerned about your credit rating, with disability insurance protecting your loan, you won't have to worry. Your monthly payments will be covered by the disability insurance until you can return to work."

• Inexpensive insurance - only pennies per day.

  "Mr./Mrs. Borrower, the cost of the loan protection plan is only a few cents per day. Wouldn't it be worth it to have the protection and peace of mind that comes with credit insurance?"

• Convenient and easy - the premium is financed as a part of the loan and is included in the monthly payments.

  "Mr./Mrs. Borrower, the premium is financed as a part of the loan, and you won't have to worry about making monthly payments for the loan protection plan. It's very convenient if you don't have much free time to shop around."

• Saves time - It can be time consuming to shop for life and disability insurance. Credit insurance can save precious time for your borrower.

  "Mr./Mrs. Borrower, your time is valuable and with this plan, you will be saving time. At least for this new debt, you will have coverage without spending hours shopping for the best deal."

• No additional checks to write - the premium is included with your monthly loan payment.

  "Mr./Mrs. Borrower, you won't have to worry about making monthly payments. We've set this up for you to be very convenient. It is automatically included in your monthly loan payments."

• Streamlined application process - the application process is easy and not as exhaustive with credit insurance.

  "Mr./Mrs. Borrower, the application is easy to complete and doesn't take much time. With other kinds of life insurance, the application can be very detailed and comprehensive. Our application will save you time."

• Protects the borrower's standard of living - credit insurance protects the new obligation, leaving the original life insurance intact.

  "I'm sure you want to maintain your standard of living and not jeopardize the financial plan you have in place. Our loan protection plan will allow you to cover this new debt and keep your other life insurance intact."

• Benefits are paid regardless of other insurance benefits.

  "Mr./Mrs. Borrower, you will receive the benefits from our loan protection package in addition to any other insurance benefits you may receive."

• Rates won't change during the life of the insurance policy.

  "Mr./Mrs. Borrower, with our loan protection package the insurance rates won't change during the life of the policy. With most life and disability insurance policies, the rates increase each year."

• No occupational limitations.

  "Mr./Mrs. Borrower, if you are involved in a high-risk occupation or have a high-risk hobby, you will still be considered for insurance. Many life insurance companies won't consider you if you are in a high risk occupation or have a high risk hobby."